

Was speaking to Ash Spurr the other day and we were talking about the new revised olympic logo for the 2012 olympics. In my opinion its the biggest pile of guff ive ever seen, ash said the designer was paid something like 400,000 grand. What id like to know is what they are thinking behind this design.. seriously i would.. because i feel though as though im missing something. The old logo was ok, maybe slightly dated, but in comparison to the new one... it somewhats looks better. The new logo was designed by Wolff Ollins, and the looks of things havent come forward to backup there idea. Apparently Lord Coe (Olympic commitee) stands by the logo and even though it has recieved widespread criticism and negative response, he is determined it will reach younger people which is what they are aiming for this time.